How would you introduce yourself on social media? In today's era of video clips, shaping a distinctive and recognisable personal brand has become a business.
For the fourth session of our Start-up Essentials Workshop Series 101, we were happy to welcome Dr Bill Pao, Digital Marketing Lecturer at The Hong Kong Polytechnic University and a popular KOL with millions of followers, to share his expertise on building a standout personal IP (Intellectual Property) in the digital space.
From an industry insider's perspective, Dr Pao walked participants through a comprehensive framework covering personal positioning and social media management to video production techniques. He also unveiled the key characteristics of emerging social platforms, the “secrets” behind their algorithms, and common pitfalls that many new creators encounter.
This inspiring session offered participants a unique opportunity to learn firsthand the success strategies of a top digital creator.
