Get ready for the return of the Startup Essentials 101 series! Join the Centre for Innovation and Entrepreneurship (CIE) for an exciting 8-part hands-on journey to supercharge your entrepreneurial skills. Workshop #4 is all about transforming your brand with powerful digital strategies!
Workshop #4: Digital Marketing, Branding and Video Production
📱Be a Social Media Master
→ Stay tuned on industry trends (e.g. FB/IG/Rednote)
→ Seize market opportunities
🎥Script Viral Video
→ Understand the influence of viral video
→ Master viral video technique
💻Make Smart Choices
→ Analyze effective data
→ Transform data into business opportunities
🎤 Learn from the BEST:
Dr. Bill Pao
Digital Marketing Lecturer, PolyU
Fintech PhD, PolyU
Million-follower digital strategist
Workshop Details:
| Date | 03 October 2025 (Friday) |
| Time | Registration: 2:45 PM Workshop: 3:00 – 5:00 PM |
| Venue | Stella Fung Siu Wan Space for all, G/F, Library, S H Ho Academic Building (Block A) |
| ️Language | Cantonese |
| Registration | Register by 02 October – Click [HERE] |
| Notes | 🎯 1 iGPS unit will be granted to HSUHK students who attend the full session. ⌛ Seats are limited – First come, first served. 📝 Attendance in this workshop series may influence the final Attendance in this workshop series may influence the final selection of the Youth Start-up Programme. 🎓 Participants who attend six or more workshops will receive a certificate. |
This programme is funded by the HYAB Funding Scheme for Youth Entrepreneurship in the Guangdong–Hong Kong–Macao Greater Bay Area under the Youth Development Fund of the Youth Development Commission, Home and Youth Affairs Bureau.